A no-nonsense approach to Facebook Ads.

We know you're busy and needed to start advertising yesterday. So we cut out the fluff and kept only what you need to know to get started.

  • From zero to up and running in 5 hours

    The average person starting with no previous knowledge should take 5 hours to complete the course. This includes both watching the video and building ads alongside them.

  • Spend as little as £/$10 a day

    You don't need big budgets to start advertising. Let's focus on getting the right setup in place first, so you can increase your spend with confidence when the time is right.

  • Works equally as well for products or services

    The process you go through to run ads doesn't change. What changes is what you're asking your prospects to do once they're on your website.

  • Step by step video tutorials

    Create your account, your campaign and your ads live as you go through the modules. There is no better way to learn than to apply straight away.

  • Bite-sized lessons

    Ever gone on a marketing course that went on and on for ages, and made things really complicated? This will not be one of those courses!

  • Understand the customer journey

    Anybody can learn how to push a few buttons and publish an ad. This course will teach you how digital advertising fits within your marketing strategy and helps you write more effective ad copy.

Watch the entire first module for free

It's 21 minutes well spent 😉

We're big believers in the "try before you buy" method. If you like the content for the first module, you're going to L-O-V-E the rest of the course. Just create a free account to get started.
Create a Free Account
Watch Intro Video

A quick virtual hello from your trainer, Silvia.

Think of ads as your business development team

... just way cheaper. And they work 24/7.

Ads do all the heavy lifting for you. They only appear in front of your target audience; they're out there getting you website visits even while you sleep; and they save hours of your already limited time engaging on social media just to make sure people don't forget about your business. Kind of a no brainer, isn't it?
Yes, Let's Get Started

Course Outline

This course will teach you:

  • 1

    Welcome!

  • 2

    Facebook Ads Fundamentals

  • 3

    How Facebook Ads Work

    • Targeting: Google vs Facebook pt. 1

    • Targeting: Google vs Facebook pt. 2

    • Introducing the Facebook Ads Auction

    • BONUS: The Buyer's Journey
  • 4

    How To Set Up a Facebook Ad Account

    • Step By Step: How To Create A Facebook Page

    • Step By Step: How To Create an Ad Account

  • 5

    How To Set Up The Facebook Pixel

    • Facebook Pixel Overview

    • Step By Step: How To Set Up a Facebook Pixel

  • 6

    How To Create Your First Traffic Ad

    • What Does A Standard Campaign Structure Look Like?

    • What Does A Traffic Ad Look Like?

    • Step By Step: Create Your First Traffic Ad

  • 7

    How To Create Your First Remarketing Ad

    • Remarketing In A Nutshell

    • Step By Step: Create An Audience For Remarketing

    • Step By Step: Create Your First Remarketing Ad

  • 8

    How To Understand Data Reporting

    • Reporting Overview

    • How To Create A Bespoke Report View

    • How To Share A Report

  • 9

    How To Fix Ads That Are Not Performing

    • 3 Ways To Troubleshoot That Are Not Performing

  • 10

    BONUS - PDF Resources

    • Resources

Your Trainer

Silvia Coletto

Silvia has been working in marketing for the last 6 years and has been running Facebook Ads as well as Google Ads for companies ranging from the big corporate to sole traders. She's on a mission to make digital advertising accessible to those who have limited budgets and time to spare. On the personal side, she's a salsa dancer, she reads a lot, she loves cats to death and she's also a mean cook!

Testimonials

Here's what other people thought about Silvia!

"Great Knowledge"

Jonny

Silvia has a great knowledge within the marketing sector and has been kind enough to share and support me with this.

"Extremely Professional"

Victoria

Silvia is extremely professional & amenable. She ensures she is always qualified & knowledgeable & competent, then shares & demonstrates her expertise.

"Excellent Marketer"

Lee

She is an excellent marketer - but specifically; her planning and process creation is strong, solid, thought-out and dependable.

"Approachable and easy to talk to"

Sally

She is not just in this business for the money but takes a personal interest in your progress. I find her really approachable and easy to talk to.

Frequently Asked Questions

  • How long will it take to complete the course?

    For a complete beginner, approximately 5 hours. We would recommend you build account, campaigns and ads as you're watching the videos.

  • Is this a subscription?

    No. Once you pay for the course, it will be yours forever.

  • What if I've got any questions once I go through the course?

    Each lesson allows you to post questions by clicking on the icon on the top right. Alternatively, feel free to drop an email to Silvia and she will respond as soon as possible. You can find her email in the instructor section.

  • I'm not really tech savvy, will this course suit me?

    First of all, if you're not tech savvy, congratulations for taking on the challenge to create Facebook Ads! The videos will show you exactly where to go and what to do, so if you apply what you learn straight away you shouldn't have any problems. Worst case scenario, ask somebody else to sit and take the course with you, so you can help each other.

  • Do you have an intermediate course?

    Not yet, but it's in the plans.

  • Do you offer Facebook Ads management services too?

    Yes, we offer Facebook Ads management services to small businesses and sole traders on a 6 months rolling contract. We also offer ad-hoc one-hour consultancy slots if you're stuck and you just need some help unsticking yourself. Please drop us a line at [email protected].

Coming soon!

Add your email to the mailing list to get the latest updates.